Precision advertising.
Predictable
I don't make pretty ads. I make ad accounts work harder: lower CAC, stronger ROAS, and more reliable revenue for brands that already know how to build offers and creatives — and just need the right person to run the ads.
Last 24 months
Channel focus
Evo Syah
Performance Media Buyer
I live inside the numbers: conversion rates, incrementality, blended ROAS, and the boring details that quietly decide whether your ads are actually working or not.
How I operate
Three non-negotiables that shape every engagement
Media buying only
I don't try to be your creative agency, CRO team, or strategist-of-everything. You bring the offer and creative. I make the media spend efficient, scalable, and accountable.
Built for serious operators
I work best with founders, CMOs, and agencies who already understand the basics of paid acquisition — and want someone obsessed with structure, testing, and optimization.
Aligned with outcomes
If the numbers don't move, we stop. My work is tied to profitable growth, not "spend more and hope". No sugar-coating. No vanity dashboards.
Sound like a fit?
Let's see if your account is ready for this kind of work.
Channel-agnostic performance media buying
I don't "pick a favorite channel". I design a paid media system that keeps your acquisition engine clean, testable, and scalable across TikTok, Meta, and Google.
Clarity over chaos. Every campaign has a job, every dollar has a reason.
Meta & TikTok that actually scale
From account clean-up to scaling frameworks, I design structures that reduce chaos, simplify testing, and make it obvious where incremental revenue is coming from.
Capture intent without burning budget
Clean keyword strategy, ruthless negatives, and ad creative that speaks directly to high-intent searchers — so you capture demand instead of just chasing clicks.
Find the actual leak, not a new tactic
Break down performance across the funnel, diagnose where profit is leaking, and design test plans that fix the root cause instead of randomly changing audiences every week.
Scale with guardrails, not guesswork
Increase spend with clear thresholds, rules, and stop-loss points — so "scale weeks" feel controlled, not like expensive experiments you regret later.
Clients & partners
Collaborating with ecommerce brands, education products, and agencies that treat media buying as an operating system — not as a last-minute task before launching a promo.
What "working" looks like
The exact numbers are different for every brand. The pattern is the same: cleaner structure, clearer decisions, and media spend that finally behaves.
From "random spikes" to stable ROAS
+72% increase in blended ROAS over 60 days
Rebuilt the account into a simple structure, cut low-quality traffic, and focused testing on offers and audiences that actually moved revenue.
Lower CAC while scaling new markets
34% drop in customer acquisition cost
Cleaned up tracking, separated testing budgets, and built a stable base campaign that could handle incremental spend without collapsing.
A dedicated media brain inside your team
Multi-account oversight for 5+ clients
Acting as the media lead inside an agency, I standardised structures and reporting so creative, strategy, and media finally spoke the same language.
Clear process. No surprises.
Clear process, minimum requirements, and honest expectations so we both know what "good" looks like before we spend a single dollar more.
Fit & foundations
We look at your current numbers, tracking, and offer. If the basics aren't there yet, I'll tell you — and we either fix them or don't work together.
Account rebuild or clean-up
Simplify the structure, separate testing from scaling, and put guardrails in place so you're not guessing every time you open the dashboard.
Disciplined testing
Clear hypotheses, tracked experiments, and timelines — instead of random changes every day based on how yesterday "felt".
Scale with control
Once the unit economics behave, we scale with explicit thresholds for spend, ROAS, and CAC — so everyone knows what "too far" looks like.
Ready to get started?
Let's see if your account is a good fit for this approach.
Insights
Short, practical notes on what actually matters inside ad accounts — written for operators, not for likes.
Why your "bad creative" isn't always the problem
Most "creative issues" are actually structure, audience, and tracking problems wearing a different costume.
Get the full breakdown →The difference between testing and tinkering
If you can't explain what you're testing in one sentence, you're probably tinkering — and paying for it.
See how I frame tests →Scale without blowing up your blended ROAS
Scaling is easy. Scaling without destroying your blended performance is the entire job.
Talk about your scaling plan →Let's talk about your ad account
No pressure, no 40-slide pitch deck. Just a straightforward conversation about your numbers, your constraints, and what it would take to make your ad spend behave.