Real campaigns. Real data. Practical results.
No vanity screenshots, no theoretical funnels. These are selected campaigns, the actual numbers they produced, and how they mapped back to business outcomes.
Case studies
Deep dives into campaigns that moved the needle on qualified demand and revenue.
Taking a new dental clinic from zero to a steady pipeline of international patients
Context: A new clinic in Bali targeting international patients for high-ticket procedures. Virtually no online presence and competing against established clinics with years of reviews and word of mouth.
What we did
- Built country-specific campaigns for Australia and Europe with localized angles and objections.
- Used comparison pages (Bali vs. home country pricing) to make value clear without feeling “cheap”.
- Created treatment-specific funnels for veneers, implants, and smile makeovers instead of one generic page.
- Integrated WhatsApp and call tracking so the sales team could respond quickly and track real demand.
- Set up proper conversion tracking for form fills, calls, and WhatsApp clicks to understand channel quality.
What it produced
- 300+ qualified leads generated across key markets within 6 months.
- 100+ confirmed patients booked for medium to high-ticket treatments.
- Average treatment value: ~Rp 35–45M per patient.
- Multi-billion Rupiah revenue attributable to paid traffic (tracked and estimated).
- Paid channels became a predictable source of new patient flow, not just “holiday season spikes”.
Lowering CAC while scaling a premium fashion brand’s paid acquisition
Context: A fashion brand already spending on ads, but CAC was too high to scale comfortably. The goal was to bring acquisition costs down while increasing monthly spend into a range that matched their stock and revenue targets.
What we did
- Rebuilt campaign structure around clear roles: prospecting, warm traffic, and existing customers.
- Used first-party data (buyers, high-value customers) to refine lookalikes and interest stacks.
- Introduced dynamic product ads for catalog SKUs instead of only static “collection” creatives.
- Split-tested 30+ creative variations with a consistent testing framework, not random changes.
- Aligned offers and landing pages with margin and inventory realities, not just “flash sale” hype.
What it produced
- CAC reduced by roughly 40–45% while keeping average order value stable.
- Monthly spend increased ~2.5x with similar or better profitability per order.
- Monthly revenue grew from the low-hundreds of millions to several-hundred-million Rupiah range.
- Healthier split between new and returning customers, improving LTV over the following quarters.
- A media account structure the internal team could understand and continue using after the engagement.
Driving qualified inquiries for a premium villa project with a long sales cycle
Context: A property developer launching a new villa project targeting investors and high-income buyers. Long consideration window and high deal value meant “cheap leads” were less important than serious, qualified inquiries.
What we did
- Positioned the project around yield, rental demand, and long-term upside instead of only lifestyle.
- Targeted expats, business owners, and higher-income professionals with interest and location filters.
- Used video and virtual-tour style creatives to pre-qualify serious prospects.
- Implemented basic lead scoring (budget, timeline, intent) to focus the sales team on higher-value leads.
- Connected form submissions to CRM so follow-ups and visits could be tracked properly.
What it produced
- 80+ qualified inquiries generated with clear investment interest.
- Multiple villa sales in the Rp3B+ range over the campaign period.
- Predictable flow of appointments and site visits, instead of only walk-ins and referrals.
- Clear data on which audiences and messages produced the most serious buyers.
- A repeatable playbook the developer can reuse for future projects.
What clients say
Comments from teams I’ve worked with.
“Evo doesn’t just ‘run ads’ — he helped us rebuild how we think about paid channels. CAC came down, reporting became clearer, and we finally understood which campaigns were actually driving profitable growth.”
“We went from almost no international inquiries to a steady pipeline. Targeting felt very intentional, and the reporting made it obvious which markets and treatments were working best for us.”
“What helped most was the structure. We knew what was being tested, why budgets were moved, and how that linked back to our sales pipeline. It felt like a system we could keep using, not a one-off ‘campaign’.”
“No over-promising, just clear numbers and clear decisions. Tracking was cleaned up, reports made sense, and it was obvious which parts of our spend were working and which needed to be cut.”