Performance media buying that actually moves the business
I help brands and businesses turn paid traffic into predictable revenue—by treating ad spend as a decision system, not a gamble.
Ways we can work together
From full account ownership to one-off strategic support
Ongoing performance media buying
Retainer-based management for brands that want a dedicated operator inside their ad accounts—owning strategy, execution, and numbers end to end.
Acquisition strategy
Funnel design, audience strategy, and channel mix built around your real business constraints: margin, payback period, and growth targets.
Clean technical setup
Tracking, events, and account structure that make sense—so decisions are based on reliable data, not guesswork.
Hands-on optimisation
Daily checks, bid and budget adjustments, audience refinement, and structured creative testing aimed at lowering CAC and stabilising ROAS.
Reporting that speaks business
Clear weekly updates tying spend to revenue, pipeline, and unit economics—without drowning you in platform screenshots.
Account audit & growth roadmap
A deep diagnostic of your current setup with a concrete plan to fix waste, clean up tracking, and unlock scale—whether you implement it or I do.
Tracking & attribution review
Pixel, events, and analytics checked against your actual funnel to see where data is leaking or misleading.
Structure & strategy critique
Campaigns, ad sets, and audiences evaluated against best practice for your offer type (lead gen, high-ticket, ecommerce, SaaS, etc.).
Performance breakdown
Clear view of where your budget is earning its keep—and where it’s silently burning cash with little return.
Prioritised action plan
A practical, ordered checklist of changes to make over the next 30–90 days to get your account behaving like an asset again.
Campaign build & handover
Ideal if you have an in-house team but want the first version built properly—then documented and handed back to your operators.
Technical foundation
Pixels, events, and tag management configured, tested, and mapped to the actions that actually matter to your business.
Account architecture
Campaigns, ad sets, and naming conventions set up so your team can manage and read performance at a glance.
Testing framework
A simple structure for creative and audience testing that avoids chaos and gives you clean learnings each week.
Live handover & docs
Walkthrough session plus internal documentation so your team knows what to do, what to watch, and what to avoid.
How engagement works
A structured process designed to protect your budget and speed up learning
Context & numbers first
We start with a practical conversation about your offer, margins, sales process, and current acquisition stack. I review your accounts and analytics to understand where you are—not where the platforms say you are.
Build a clean foundation
Before pushing spend, we make sure tracking, events, and campaign structure are clean. This removes noisy data and creates a setup where every rupiah spent has a clear purpose.
Deliberate testing phase
The first sprint is about learning fast without wasting budget. We test audiences, angles, and funnels in a controlled way, then keep only what proves itself in the numbers.
Scale the winners carefully
Once we know what works, we scale with intent—not bravado. Budgets are increased in sensible steps while protecting efficiency and watching downstream metrics, not just ad platform dashboards.
Review, refine, repeat
You get regular updates focused on decisions: what we learned, what we’re changing next, and how that ties back to revenue, pipeline, or bookings—not just CTR and CPM.
Platform expertise
Hands-on experience across the ecosystem your ads rely on
What you get (and don’t)
Clarity up front so you know exactly how I fit into your team
Strategy & planning
- Acquisition strategy mapped to your business goals and economics
- Audience and market research for your specific offer and region
- Funnel design from click to lead, sale, or booking
- Budget planning, testing roadmap, and risk guardrails
- Competitive angle and positioning ideas for paid channels
Technical setup
- Implementation and validation of key tracking events
- Tag management and analytics wired to your main funnel steps
- Conversion and lead quality signals pushed back to ad platforms
- Simple, readable structures for future iterations
- Documentation so your team knows what lives where
Campaign management
- Campaign and ad set structure that’s built to be managed, not guessed
- Daily optimisation focused on CAC, ROAS, and volume targets
- Audience and creative testing that follows a clear framework
- Scaling playbooks tuned to your risk tolerance
- Coordination with your team on offers, promos, and launches
Reporting & communication
- Weekly performance summaries in plain language
- Regular strategy calls to align on next steps
- Access to core dashboards and key metrics
- Asynchronous updates when something important changes
- Full transparency—no black-box optimisations
What’s not included (on purpose)
I don’t edit videos or design full brand systems. For heavy creative production you’ll still want a dedicated designer or video team—but I’ll give clear creative direction so they know what to make. I also don’t run long-term organic social, email marketing, or influencer programs. I do take on focused landing page and performance-oriented website work (tracking fixes, CRO tweaks, simple build-outs) when it directly supports the ad strategy, but I’m not a “do everything” web agency.