I help ecommerce brands turn ad spend into predictable profit

I'm not your typical "growth hacker" or "marketing guru." I'm a performance media buyer who believes in disciplined execution, rigorous testing, and results you can actually track.

Rp2B+

Ad spend managed

Rp20B+

Revenue tracked

24+ mo

Track record

Your professional photo here

My Story

I started in digital marketing when everyone was obsessed with "going viral" and chasing vanity metrics. Millions of impressions, thousands of likes, but when I looked at the actual business results? Nothing sustainable.

That's when I made a shift. I stopped trying to be creative and started being systematic. I dove deep into performance advertising—learning the math behind profitable campaigns, mastering platform mechanics, and building repeatable processes that actually worked.

"The best campaigns aren't the prettiest. They're the ones that make money—consistently, predictably, and at scale."

Over the past 24 months, I've managed over Rp 2 billion in ad spend and tracked Rp 20+ billion in revenue across TikTok Ads, Meta Ads, and Google Ads. I've worked with dental clinics, real estate companies, ecommerce brands, and service businesses—each with different challenges, but all needing the same thing: ads that work.

Today, I work exclusively with brands that understand the value of disciplined media buying. No fluff. No false promises. Just data-driven campaigns that deliver real ROI.

My Philosophy

Three core principles that guide every campaign I run

Precision Over Volume

I don't chase impressions. I focus on the metrics that matter—CAC, ROAS, and LTV. Every dollar you spend should move the needle on profit, not just awareness.

Data Before Creativity

Pretty ads don't pay the bills. I build campaigns around what the data tells us—not what looks good in a pitch deck. Test, measure, optimize, repeat.

Systems Over Hunches

I don't rely on "gut feel." Every campaign follows proven frameworks—from audience targeting to creative testing to bid optimization. Repeatable systems win.

What I Bring to the Table

Platform Mastery

TikTok Ads: Campaign structure, creative testing, audience targeting
Meta Ads: Conversion optimization, retargeting, lookalike audiences
Google Ads: Search, Shopping, Performance Max campaigns
Cross-platform attribution and tracking setup

Technical Skills

Conversion tracking: GTM, pixels, server-side tracking
Analytics: GA4, custom dashboards, attribution modeling
Landing page optimization and A/B testing
CRM integration and lead tracking workflows

Strategic Thinking

Media buying strategy aligned with business goals
Budget allocation and bid management
Funnel optimization from awareness to conversion
Competitor analysis and market positioning

Results-Driven Execution

Campaign setup, launch, and daily optimization
Creative direction and testing protocols
Performance reporting and analysis
Scaling profitable campaigns systematically