Precision advertising.
Predictable
I help business owners and marketing teams turn paid media into a more dependable growth lever: lower acquisition costs, stronger returns on spend, and performance that is easier to understand and manage. You focus on building the business — I focus on making the media work harder for you.
Last 24 months
Channel focus
Evo Syah
Performance Media Buyer
I help brands make clearer, more confident decisions with their ad spend — translating conversion rates, incrementality, and blended ROAS into practical actions that improve performance over time.
Hands-on experience across major advertising and analytics platforms
How I work
Principles that guide every engagement
Focused on media buying
I specialise in media strategy and execution. You may already have in-house or agency support for creative, CRO, or broader strategy — my role is to make your media spend more efficient, scalable, and accountable.
Built for ambitious teams
I work best with founders, CMOs, and agencies who understand the fundamentals of paid acquisition and are looking for a partner who is methodical about structure, testing, and ongoing optimisation.
Aligned with outcomes
The focus is on sustainable, profitable growth. We review performance candidly, agree on realistic targets together, and avoid chasing short-term wins at the expense of the broader business.
Does this approach resonate?
We can review your account together and see whether there is a good fit.
Performance media buying across TikTok, Meta, and Google
I help you design a coherent paid media system that keeps your acquisition engine structured, measurable, and scalable across TikTok, Meta, and Google — without rushing into short-term tactics or aggressive promises.
Clarity over chaos: every campaign has a purpose, and every advertising dollar is intentional.
Meta & TikTok campaigns designed to scale
I structure and manage your Meta and TikTok accounts so testing is clear, reporting is reliable, and scaling decisions are grounded in data — not guesswork or constant resets.
Capture intent without unnecessary spend
A clear keyword strategy, disciplined negatives, and ad copy that speaks directly to high-intent searchers — so you convert qualified demand instead of simply buying clicks.
Identify the real bottlenecks in your funnel
I break down performance across the full journey, highlight where margin is leaking, and design structured test plans that address root causes — not just new audiences or random creative changes each week.
Scale spend with structure and control
When you are ready to increase investment, we do it with clear thresholds, monitoring, and risk parameters — so growth feels measured and sustainable rather than like an expensive experiment.
Clients & partners
Collaborating with growth-focused businesses, digital products, and agencies that treat media buying as part of the business operating system — not as a last-minute task before a launch.
What "working" looks like
The exact numbers are different for every brand. The pattern is the same: cleaner structure, clearer decisions, and media spend that finally behaves.
From "random spikes" to stable ROAS
+72% increase in blended ROAS over 60 days
Rebuilt the account into a simple structure, cut low-quality traffic, and focused testing on offers and audiences that actually moved revenue.
Lower CAC while scaling new markets
34% drop in customer acquisition cost
Cleaned up tracking, separated testing budgets, and built a stable base campaign that could handle incremental spend without collapsing.
A dedicated media brain inside your team
Multi-account oversight for 5+ clients
Acting as the media lead inside an agency, I standardised structures and reporting so creative, strategy, and media finally spoke the same language.
A structured process, shared upfront
I use a clear, collaborative process with defined requirements and expectations, so we both understand what success looks like before we adjust spend or make larger commitments.
Fit & foundations
We review your current performance, tracking, and offer to understand where you are today. If key pieces are missing, I’ll outline what needs to be in place before we consider more aggressive media investment.
Account structure & clean-up
We streamline the account, separate testing from scaling, and introduce clear guardrails, so the daily numbers are easier to read and decisions around bids and budgets become more straightforward.
Structured testing
We run planned experiments with clear hypotheses, time frames, and success criteria, rather than frequent reactive changes driven by short-term fluctuations in performance.
Scaling with guardrails
When the underlying economics are stable, we increase spend gradually with agreed thresholds for budget, ROAS, and CAC — so growth feels deliberate and controlled rather than risky.
If this process feels aligned
We can walk through your current account together and decide, at a comfortable pace, whether it makes sense to work this way.
Insights
Short, practical notes on what actually matters inside ad accounts — written for operators, not for likes.
Why your "bad creative" isn't always the problem
Most "creative issues" are actually structure, audience, and tracking problems wearing a different costume.
Get the full breakdown →The difference between testing and tinkering
If you can't explain what you're testing in one sentence, you're probably tinkering — and paying for it.
See how I frame tests →Scale without blowing up your blended ROAS
Scaling is easy. Scaling without destroying your blended performance is the entire job.
Talk about your scaling plan →If you'd like to discuss your ad account
You're welcome to reach out if you'd like a clear, numbers-first view on your current setup. No pressure, no pitch — just an honest conversation about where you are now and what may be realistic for your brand.